Robert W. Veryzer, Ph.D.


Areas: New Product Development/Design, Consumer Behavior, and Marketing

Education:  Ph.D., University of Florida; M.B.A., Michigan State University

Areas of Instruction: Professor Veryzer teaches courses that cover new product development, marketing, and consumer behavior. His applicable experience includes product planning and product management positions with Fortune 500 firms as well as design and new product development consulting.

Research & Publications: His research interests are in the areas of product design, new product development, radical innovation, and various aspects of consumer behavior. Dr. Veryzer’s articles have been featured in leading professional journals such as the Journal of Consumer Research and the Journal of Product Innovation Management. He is co-author of the book Radical Innovation: How Mature Firms Outsmart Upstarts (Harvard Business School Press).

Researcher, professor, educator, lecturer, product design, design, industrial design, innovation, discontinuous innovation, radical innovation, new product development, consultant  / radical innovation

new product development

product design

new product design

product design and development

new product design and development


industrial design






discontinuous innovation


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